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New Product Launches As Snorkel Celebrates 60 Years of Innovation at Bauma 2019

Snorkel, a leading global manufacturer of aerial work platforms and telehandlers, begins a week-long celebration of their 60-year anniversary as Bauma 2019 opens in Munich, Germany.

The company, which is celebrating ‘60 years of innovation’, is unveiling a number of new product launches at the tri-annual construction equipment show which attracts in excess of 500,000 visitors. Originally shown as a concept at CONEXPO-CON/AGG 2017, the Snorkel S3019E makes its global debut as a pre-production unit at Bauma, and is anticipated to be in full production by Q4 2019, with orders for CE and ANSI units being accepted at the show.

This revolutionary 5.79m (19 ft.) slab scissor lift features a patent-pending design for its scissor stack which stows completely inside the chassis. This enables a low step-in height, as well as a low stowed height, meaning that it does not require folding handrails to pass through doorways. Equipped with electric drive and electric steering, and capable of lifting up to 250kg (550 lbs.), the S3019E delivers long duty cycles, and shares many features with the Snorkel line of hydraulic slab scissor lifts.

Showcasing another electric-powered innovation, Snorkel is displaying a preview of a lithium-ion powered electric Speed Level lift. Branded the Snorkel SL26E, this lithium-ion battery powered unit will deliver excellent four-wheel drive performance and 50% gradeability, just like its diesel-powered equivalent, the Snorkel SL26SL, as well as automatic self-levelling on slopes without the need for outriggers.

Bauma will also mark the official launch, outside of North America, for two new telehandlers. Joining the Snorkel SR626, the new Snorkel SR1442 and SR1745 expand the new Snorkel rough terrain telehandler line to three models. The new telehandlers are branded as the SR9244 and SR1045 respectively in The Americas. Equipped as standard with four-wheel drive and enclosed cabs with heat and air conditioning, the new SR1442 is capable of lifting up to 4,200kg (9,260 lbs.) and has a maximum lift height of up to 13.5m (44 ft. 4 in.), and a maximum forward reach of up to 9.5m (31 ft. 2 in.). The larger SR1745 has a maximum lift height of up to 16.4m (53 ft. 9 in.), and maximum forward reach of 12.6m (41 ft. 4 in.), and can lift up to 4,535kg (10,000 lbs.).

For the first time, Snorkel will exhibit CE compliant versions of their new mid-size telescopic boom lifts, the 14m (46 ft.) Snorkel 460SJ and the 20.1m (66 ft.) Snorkel 660SJ, which are now both available to order with European Stage V engines. Snorkel is expanding production of these units, with the 660SJ now being produced in Snorkel’s U.K. manufacturing facility, in addition to existing assembly in both U.S. facilities in Henderson, Nevada and Elwood, Kansas. The Snorkel 460SJ will also be added to the UK assembly facility in the coming months.

At Bauma, Snorkel is displaying CE compliant TM12E and TM16E models, marking their official launch outside of North America. With platform heights of 3.65m (12 ft.) and 4.87m (16 ft.) respectively, the TM12E and TM16E self-propelled telescopic mast lifts feature a zero inside turning radius, and smooth and efficient electric drive for a long duty cycle. Production of the electric drive Snorkel TM12E and TM16E has expanded from its original location in Henderson, Nevada, with both models now also being assembled in Snorkel’s UK facility.

The first CE compliant Snorkel S3215L will also be shown at Bauma. The Snorkel S3215L was introduced to the North American market in 2018, as a lightweight yet robust electric slab scissor lift, designed for use in areas with low floor loadings. Delivering a platform height of up to 4.6m (15 ft.), the S3215L has a lift capacity of 305kg (670 lbs.), yet weighs just 952kg (2,100 lbs.) with a floor loading at max. capacity of just 951.9kg/m2 (195 psf.). Produced in Henderson, Nevada, the Snorkel S3215L is now available to order globally, and shares many features with the Snorkel electric slab scissor lift family, that will also be on display.

On Snorkel’s 790sqm (8,500 sq. ft.) stand in the outdoor area, 28 Snorkel lifts will be on display, which in addition to the new product launches, will include many popular lifts, including the recently upgraded Snorkel A38E electric boom lift; Snorkel S3970BE and S2755RT compact rough terrain scissor lifts; Snorkel A46JE, A46JRT and A62JRT articulated boom lifts; the UL40 push-around mast lift; and low-level lifts, including the Snorkel S3010P and S3010E mini scissor lifts.

Founded in 1959 by Art Moore, Snorkel has roots in the firefighting industry, before entering the early AWP market with a number of innovative boom lifts, which helped to define the market as it is today. Celebrating this heritage, the Snorkel stand at Bauma 2019 will feature historical imagery displays and timelines, as well as being the venue for customer events daily.

As part of the 60th anniversary celebrations, Snorkel will showcase its range of material lifts with the giveaway* of a Snorkel ML24C construction-duty material lift at the show. The Snorkel ML24C weighs just 162kg (358 lbs.) yet can lift loads up to 295kg (650 lbs.) at a load center of 0.36m (14 in.) to heights of up to 7.4m (24 ft. 4 in.). Visitors to the Snorkel stand are invited to enter their business card into the prize draw for a chance to win the ML24C, which will be drawn at 7.00pm at the Snorkel stand on Friday, 12th April 2019.

Find Snorkel at Stand FS.1002/3 in the outdoor area at Bauma 2019.

*Terms and conditions apply. Please ask for details at Stand FS.1002/3.

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Snorkel Launches Next-generation Electric Slab Scissor at Bauma 2019

Shown as a concept at CONEXPO-CON/AGG 2017, Snorkel is officially launching its next generation of electric slab scissor lifts at Bauma 2019.

In line with Snorkel’s anniversary year theme ‘celebrating 60 years of innovation’, the Snorkel S3019E pushes the boundaries of scissor lift design. Developed from the ground-up by Snorkel’s in-house engineering team, the Snorkel S3019E features a patent-pending design that enables the scissor stack to stow entirely inside the chassis.

This sunken scissor stack provides a low step-in height for the operator, which improves the ease of ingress and egress from the platform. It also results in a lower stowed machine height, of just 1.76m (69.1 in.), meaning it can be driven through standard doorways without the need for folding guardrails, and is already compliant with the upcoming ANSI A.92 standards which come into effect in December 2019.

New for Snorkel scissor lifts, the S3019E is equipped with both electric drive and electric steer, meaning there are no hydraulic hoses. This eliminates the risk of hydraulic leaks, meaning the lift is ideal for use in sensitive areas, and improves the duty cycle as there is less energy loss compared to hydraulic driven units.

The Snorkel S3019E can lift up to 250kg (550 lbs.) to a maximum platform height of 5.79m (19 ft.). Measuring just 0.77m (30.5 in.) wide, the S3019E is equipped with a 0.91m (36 in.) roll-out extension deck that expands the maximum working area to 0.61m (24 in.) x 2.6m (100.5 in.). Weighing 1,581kg (3,485 lbs.), the battery-powered S3019E has non-marking tires as standard, and is rated for one person plus tools for outdoor use.

Matthew Elvin, CEO, Snorkel said, “We believe that the Snorkel S3019E will disrupt the standard convention of what a slab scissor lift is. In terms of safety, the low step-in height is a major benefit, as a large proportion of jobsite accidents occur when operators are entering and exiting the working platform. From a productivity standpoint, the overall low stowed height eliminates the need to fold down guardrails, and the electric drive and electric steering provide a long duty cycle, and zero inside turning radius for greater maneuverability on the job.”

Shown as a pre-production unit at Bauma, both ANSI and CE compliant versions are now available to order, with the model expected to enter U.S. production in Q4 2019.

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Snorkel Previews Lithium-ion Powered Speed Level at Bauma 2019

Providing a glimpse into the future of the company’s product development projects, Snorkel is showing a preview of its first-ever lithium-ion powered aerial lift at Bauma 2019, which opens today.

Branded the Snorkel SL26E, the new zero emission Speed Level will be powered by lithium-ion battery packs which offer a wide range of performance benefits when compared with the current diesel-powered equivalent.

Utilizing a 17kWh Hyperdrive lithium-ion battery pack with an integrated battery management system (BMS), the Snorkel SL26E will deliver extended duty cycles for longer, continuous operation on the jobsite.

The use of maintenance-free lithium-ion battery packs reduces running costs by up to 95% when compared to an engine, and are shown to last up to twenty-times longer than lead acid batteries. The low voltage system is easily serviced, without the need for specialist high voltage training, and has been tested in climatic chambers.

The zero emission, lithium-ion batteries also deliver significantly less jobsite noise. The new SL26E is 60% quieter than the existing Snorkel SL26SL.

Fitted with a 2.5kWh single phase battery charger, the battery packs can be rapid charged to 80% capacity within just 20 minutes utilizing an off-board charger, and the onboard charger enables a full charge in approximately 6.5 hours, at a significantly lower cost than the diesel equivalent.

The battery packs and battery management systems in the new Snorkel SL26E are developed by Hyperdrive Innovation, a Sunderland, UK-based developer and manufacturer of lithium-ion battery technology for electric vehicles and energy storage systems working with leading OEM off-road vehicle manufacturers.

Other than the power source, the hydraulic drive Snorkel SL26E shares the same 4-wheel drive performance, 50% gradeability and self-levelling capabilities without stabilizers up to 9° front to rear, and 13° side to side, as the Snorkel SL26SL. With a platform height of 8m (25 ft. 6 in.), a lift capacity of 680kg (1,500 lbs.) and a spacious 1.72m (5 ft. 8 in.) x 4.6m (15 ft.) platform with the 0.91m (3 ft.) roll-out deck extension deployed, the SL26E weighs 3,500kg (7,826 lbs.) and, available with non-marking tires, is ideal for all types of indoor and outdoor applications.

The lithium-ion battery pack system is designed to be scalable, and can be adapted to meet customer requirements and applications, such as tunnel work and long distance driving.

Shown as preview at Bauma 2019, the company plans to gauge customer feedback at the show.

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XTREME MANUFACTURING UNVEILS XR619 COMPACT TELEHANDLER

Henderson, Nevada, USA (22nd January 2019) At World of Concrete 2019, Xtreme Manufacturing is unveiling a new compact telehandler, the XR619.

The XR619 replaces the Xtreme XR5919 compact telehandler, and becomes the smallest model in the Xtreme telehandler family. Delivering a capacity upgrade over the XR5919, this compact A-Class telehandler has a lift capacity of 6,000 lbs. (2,721kg), a maximum lift height of 19 ft. (5.79m) and a forward reach of 11 ft. (3.35m).

It comes equipped as standard with long-life boom rollers, for smooth, chatter-free operation and minimal maintenance, as well as 360° visibility from the cab, intuitive operator controls and a boom lift point. Offered with a choice of three cab configurations – open; enclosed; or enclosed with heat and air conditioning – the XR619 can be ordered with either a fixed or a fork positioning carriage, and can be further customized with individual options including LED work lights, a backup camera, and synthetic oil for cold environments.

Designed to handle rough terrain, the XR619 is powered by a Deutz 2.9L 74hp Tier 4 Final engine. High grip pneumatic 12.00 x 16.5 tires and a ground clearance of 10.8 in. (274mm) make easy work of travelling around an uneven jobsite.

Weighing just 10,300 lbs. (4,672kg)*, the Xtreme XR619 delivers a long working life and low total ownership costs thanks to an all steel construction. A new cast adapter helps to reduce overall weight, while enabling the increase in lift capacity to 6,000 lbs. (2,721kg), and new fiberglass engine covers provide improved fit and finish and better accessibility for servicing. For increased familiarity with other Xtreme models, the XR619 shares the same control system as the XR742, XR944, XR1055 and XR1147.

Ideal for contractors working on confined construction jobsites or in parking lots, the XR619 has a turning radius of just 11 ft. (3.35m), and compact stowed dimensions of 71 in. (1.8m) wide and 6 ft. 5 in. (1.9m) high.

It is being shown at World of Concrete as a prototype, and is expected to commence production in Q2 2019 at Xtreme’s manufacturing facility in Henderson, Nevada.

Find Xtreme Manufacturing at booth #O30099 in the Silver Lot at World of Concrete 2019.

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XTREME MANUFACTURING DEBUTS XR742 & XR944 TELEHANDLERS

Henderson, Nevada, USA (22nd January 2019) Xtreme Manufacturing is debuting two new B-Class rough terrain telehandlers at World of Concrete 2019.

The new Xtreme XR742 has a 7,000 lbs. (3,175kg) lift capacity, a maximum lift height of 42 ft. (12.8m) and a forward reach of 26 ft. 11 in. (8.2m), while the new Xtreme XR944, which replaces the Xtreme XR842, has a 9,000 lbs. (4,082kg) lift capacity, a maximum lift height of 44 ft. (13.4m), and a maximum forward reach of 28 ft. 10 in. (8.7m).

Both models utilize a common chassis design that is also used on the Xtreme XR1055 and XR1147, improving familiarity across the product range and reducing spare parts inventory when operating a fleet. They feature a three-section boom with long-life boom rollers as standard, and both are electric over hydraulic, with fully automatic transmission. They also share a common control system with the XR619XR1055 and XR1147.

Designed for tough jobsites, the XR742 and XR944 are equipped as standard with a Cummins 3.8L 74hp high torque Tier 4 Final engine. An optional 120hp engine is available on both models. Ideal for working on uneven terrain, both telehandlers have a ground clearance of 16.5 in. (419mm) and frame leveling up to 11° left to right, as well as a suspension seat as standard to ensure a comfortable ride for the operator.

Common with all Xtreme telehandlers, the XR742 and XR944 have 360° operator visibility from the cab, intuitive controls that enable the operator to keep one hand on the steering wheel at all times, and a machine-rated boom lift point for safe handling of suspended loads. Offered with a choice of three cab configurations – open; enclosed; or enclosed with heat and air conditioning – these models can be fully customized with a wide range of carriage, fork tine, tires and attachment options, including truss booms, pole grapples, buckets, and personnel platforms.

Weighing 27,000 lbs. (12,245kg)* and 28,700 lbs. (13,018kg)* respectively, the XR742 and XR944 are built to last. Both models feature a steel construction, as well as steel hydraulic and fuel tanks, and are backed by Xtreme’s industry-leading 10-5-2 warranty.

Shown as prototypes at World of Concrete 2019, they are scheduled to commence production at Xtreme’s facility in Henderson, Nevada in Q2 2019.

Find Xtreme Manufacturing at booth #O30099 in the Silver Lot at World of Concrete 2019.

*Preliminary specifications.

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XTREME MANUFACTURING STACKS THE ODDS WITH THREE NEW TELEHANDLERS AT WORLD OF CONCRETE 2019

Henderson, Nevada, USA (22nd January 2019) Leading telehandler producer, Xtreme Manufacturing™, is unveiling three brand new telehandlers at World of Concrete 2019, which opens today.

The new models increase the family of Xtreme telehandlers utilizing a common chassis design that was introduced on the new Xtreme XR1055 and XR1147 in early 2018, with two lower capacity B-Class models – the XR742 with a capacity of 7,000 lbs. (3,175kg) and the XR944 with a capacity of 9,000 lbs. (4,082kg). Xtreme are also introducing the new A-Class compact boom telehandler, the XR619, with a capacity of 6,000 lbs. (2,721kg).

To promote the launch of the new models, Xtreme has a ‘Stack the Odds’ casino-theme on its booth celebrating the introduction of the three new models, and its expanding family of ‘odd-numbered’ lift capacities, which now spans 7,000 lbs., 9,000 lbs., 11,000 lbs., and 15,000 lbs.

Alongside the three new models, Xtreme Manufacturing will be showcasing a further eight high capacity telehandlers, including the XR1055, XR1147, XR1255XR2045XR2450 and XR4030. Also, on display on the 9,500 sq. ft. (882sqm) outdoor booth that is shared with sister company, Snorkel, will be the multi-award winning, 70,000 lbs. (31,751kg) capacity, Xtreme XR7038, and the world’s tallest fixed boom telehandler, the Xtreme XR1570.

Headquartered in Henderson, Nevada, Xtreme Manufacturing produces its full-line of telehandlers within 20 miles of the World of Concrete show, held at the Las Vegas Convention Center. Xtreme’s two-story booth structure is also manufactured at its facility in Henderson, by Xtreme Cubes™.

The custom-designed booth structure is constructed entirely from Xtreme Cubes, highlighting the versatility of these modular building structures across a wide range of applications, including within construction and industrial environments. Visitors can meet with Cube experts during the show in the on-site ‘Cube Design Center’ to learn more and configure their own Cube structures on-site at the show.
Find Xtreme Manufacturing at booth #O30099 in the Silver Lot at World of Concrete 2019.

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New Year, New Snorkel Website

Henderson, Nevada, USA (7th January 2019) Snorkel™, a leading full-line manufacturer of aerial lifts, is very pleased to announce that 2019 marks the company’s 60th anniversary.

Founded in 1959 by Art Moore, with roots in the fire-fighting industry, Snorkel has grown into a global leader within the aerial lift industry.

To kick off a year of celebrations, Snorkel has today unveiled a brand-new global website for the company, featuring a clean and modern user interface and many new online features that will benefit its global customer base.

These features include access to The Platform™, Snorkel’s new online parts ordering system and interactive technical publications library. This highly efficient, easily searchable resource provides fast access to locating and ordering spare parts anywhere in the world, anytime, as well as the ability to access a significant library of Snorkel manuals, bulletins, schematics and other technical documents in minimal time.

Snorkel is also pleased to launch The Toolbox™ on the new website, which is an online blog of exclusive Snorkel content focused on getting the most from Snorkel lifts. The regularly-updated blog will feature a variety of videos and articles on service, maintenance and operation of Snorkel products, direct from Snorkel’s global team of product support experts.

A new password-protected brand center has also been created, providing access to Snorkel logos, photos, videos and other materials to assist customers and dealers to easily promote their Snorkel equipment.

The new website also boasts completely redesigned product pages, with new product videos and detailed photo galleries. The quote request process has been simplified with the addition of a ‘quote basket’, where users can place all items that they are interested in and simply request quotes for all of those products by completing just one quick form. The Snorkel dealer locator has also been enhanced, now including branch maps, opening hours and services offered.

Matthew Elvin, CEO at Snorkel, said, “The new Snorkel global website is another step in our mission to continuously improve the customer experience. The fresh design is right up-to-date, but still affords the approachability and simplicity that our customers have come to expect from Snorkel.”

“This is a great way to start our 60th year in business, and I am incredibly proud to be celebrating such a milestone in our history.”

The fully optimized website for mobile, tablet and desktop is now live at www.snorkellifts.com, and includes a history timeline where you can learn more about Snorkel’s 60 years of innovation.

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XTREME MANUFACTURING & SNORKEL APPOINT MANUFACTURING FACILITY PRESIDENT

Xtreme Manufacturing and Snorkel are very pleased to announce the appointment of Matt McKinnon as President of their manufacturing operations in Henderson, Nevada and Selma, California.

Matt joined Xtreme and Snorkel on August 6, 2018, from ElringKlinger Engineered Plastics North America, Inc., where he held the role of Vice President and General Manager.  With full P&L responsibility for more than 400,000 sq. ft. of manufacturing facilities with more than 450 employees, Matt managed a 158,000 sq. ft. expansion that was delivered on time and on budget, as well as recruiting a new management team, upgrading technical abilities through strategic recruitment and achieved significant improvements in all daily metrics.

Matt is an accomplished manufacturing leader, with extensive experience in both the automotive and heavy industrial sectors.  With a focus upon continuous improvement, Matt has held senior roles at companies including Calsonic Kansei Corporation, a supplier to Nissan, and Sanoh America, Inc., as well as his own consultancy specializing in operations turnarounds.  Matt is also highly competent in lean manufacturing techniques and principals, as well as many others.

In his new role, Matt will have responsibility for the output of the Xtreme and Snorkel assembly facility in Henderson, Nevada, which is the primary production location for Xtreme telehandlers, and one of five global manufacturing locations for Snorkel lifts. He will also oversee the Xtreme and Snorkel fabrication facility in Selma, California. Matt joins a team of five manufacturing facility presidents who report directly to John Gill, who was recently appointed Chief Manufacturing Officer (CMO) for both companies.

Of Matt’s appointment, Matthew Elvin, CEO, said, “We are very pleased to welcome Matt to the team. He brings more than 20 years’ experience and is well placed to deliver our expectations of world-class manufacturing. He will play a lead role in ensuring the adoption of the global practices and standards that are being introduced by John Gill, and driving cultural and process improvements within the business.”

Matt McKinnon added, “I am excited to join Xtreme Manufacturing and Snorkel as they enter the next phase in their development.”

“We have a great team in Henderson and I know that by implementing lean manufacturing techniques and competencies, we can ensure consistent delivery of world-class products for our customers across North America, and beyond.”

Matt is in the process of relocating to Las Vegas from Georgia, and will be based at the Xtreme and Snorkel global corporate headquarters and manufacturing facility in Henderson, Nevada.

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SNORKEL INTRODUCES TRIGGER GUARD SOLUTION FOR CURRENT AND LEGACY MACHINES

Snorkel trigger guard is fitted directly to enable switch operated joysticks

Snorkel, a leading global manufacturer of aerial work platforms, announces that it has developed a trigger guard solution that will be fitted as standard to all new Snorkel lifts that have an enable switch operated joystick.

The new trigger guard is also available as a retrofit solution for legacy Snorkel electric and rough terrain scissor lifts, as well as any Snorkel models with an enable switch operated joystick, including some electric boom lifts, towable booms and mast booms.

The trigger guard fits directly onto the joystick and provides an additional level of protection over the enable switch to prevent involuntary movement, without affecting normal operation of the controls.

Matthew Elvin, Snorkel CEO, said, “We take safety seriously, and the introduction of the trigger guard solution provides operators with an additional level of protection on machines which utilize an enable switch operated joystick, from involuntary movement.”

“As with our Snorkel Guard™ secondary guarding system for boom lifts, we felt it important to not only offer a solution on new build machines, but also make it available on as many of our legacy machines as possible.”

This product improvement is now included as standard on new build Snorkel lifts with an enable switch operated joystick. The retrofit solution is in stock and available to order globally, and Snorkel is offering a special introductory price to all customers through the end of 2018.

Snorkel has released a product improvement bulletin which details the simple procedure for installing the retrofit trigger guard solution. The bulletin can be accessed here: https://www.snorkellifts.com/Downloads/Full_Manuals_Library/tcb-18.015-joystick-guard-installation.pdf

The trigger guard can be ordered via Snorkel Parts Departments globally. Regional contact details can be found at www.snorkellifts.com or within the product improvement bulletin.

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Xtreme Manufacturing & Snorkel Appoint vice President of Engineering Operations

Henderson, Nevada, USA (11th June 2018) Xtreme Manufacturing and Snorkel are very pleased to announce the appointment of James “Jim” Masters to the newly created role of Vice President of Engineering Operations.

Reporting directly to Matthew Elvin, this new role has been created as part of an initiative to redefine the Xtreme and Snorkel engineering management duties. Jim will work alongside Jeff Eckhardt, Vice President/Chief Engineer, and together they will lead a global product development team of more than 20 design engineers based in the U.S., U.K. and New Zealand.

Under the new structure, Jim will be responsible for the non-technical management of the engineers, which includes capacity planning, project management, and budgeting. Jeff will continue to oversee all technical aspects of design and production of new product development.

Jim brings an extensive background in new product development and a Bachelor of Science in Mechanical Engineering from the University of California, Berkeley to the role. His career began in 1980 leading teams working on seating designs for the space shuttle, before moving into senior engineering management roles with a number of suppliers to the automotive industry.

In June 1996, Jim joined Lear Corporation as the President of the Lear Technology Division. Following success in this role, Jim was promoted to president of Lear Worldwide Engineering in 1999, overseeing more than 1,500 engineers globally, before being promoted in 2001 to President of the Lear Electrical and Electronics Division with responsibility for more than 3,700 employees and 5 manufacturing facilities.

After departing Lear Corporation in 2004, Jim held a number of strategic leadership roles with companies within the automotive, mass transit and commercial OEM manufacturing sectors. Throughout his career, Jim has obtained 14 patents.

In 2012, Jim joined Coast Composites LLC in Santa Ana, California, where he held the role of Vice President – General Manager, installing Lean and Visual factory disciplines, as well as leading the complete turnaround of a Boeing 787 mandrel tooling program. In January 2014, Jim was appointed Vice President of Operations, Engineering, ME, Quality, Continuous Improvement and Tooling for Ariens Company in Brillion, Wisconsin, where he managed 3 manufacturing facilities with more than 1,200 employees, and successfully launched more than 22 new products.

In his new role at Xtreme and Snorkel, Jim’s first task will be to expand the team, recruiting skilled talent that will help to accelerate product development goals.

Matthew Elvin, CEO, Xtreme Manufacturing and Snorkel, said, “Our strategy is to add greater depth and structure to our global product development team to help bring more fresh ideas to fruition. Bringing Jim on board will facilitate talent acquisition and ultimately bolster new product development for our companies.”

“Working as a team, Jim and Jeff have the skills, experience, and determination to build a world class product development team that will put us at the leading edge of the industry.”

Jim Masters added, “I am excited and encouraged by the talent already here at Xtreme and Snorkel, and I am looking forward to building a full all-star team, that can take our product development to the next level. Having someone with Jeff’s technical expertise as an associate is a big advantage, and I am confident together we can make a real impact to the businesses.”

Jim has relocated with his wife to Las Vegas, Nevada for his new role, joining members of their family who reside in the city.

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